By Diane M. Calabrese / Published March 2018
Members of the Cleaning Equipment Trade Association (CETA) and the Power Washers of North America (PWNA) work together across the year. Manufacturers and distributors provide the equipment and ancillaries contractors use.
It’s not surprising that over the years, many suggestions have been made to tap the strength of the day-to-day collegial interaction between members of CETA and members of PWNA by co-locating annual meetings. In 2018, the co-location will happen October 19–21 in Orlando, FL.
The full-scale co-location of CETA’s PowerClean 2018 with the PWNA annual meeting is a first. Yet it’s a natural fit, explains Chad Rasmussen, the CFO of Royce Industries L.C. in West Jordan, UT, and CETA board president.
Both CETA and PWNA share a common goal of promoting the industry by moving it forward through incorporation of new technologies and embracing of innovative tools and techniques. The more expert the members of both organizations are, the stronger will be the organizations.
“I believe that the co-located show will give members of both associations access to a greater depth of training, better networking opportunities, and opportunities to increase business,” says Rasmussen. Bringing together manufacturers, distributors, and contractors at a single venue will serve as an incredible catalyst for advancing the entire industry.
Putting “the biggest players” in the industry together in one location presents a huge opportunity for exchange of information and ideas, explains Rasmussen. “That is the most exciting thing about the show to me. We should be able to learn many great things from each other and come back to our businesses the better for it.”
CETA members will realize a great many benefits from the co-location with PWNA, says Rasmussen. “Contractors will be able to provide information to distributors on how distributors can help meet their needs. Distributors can show the value they bring to people who use the equipment. Manufacturers and suppliers can receive feedback on how their equipment, parts, and accessories can better meet the needs of people who use it.”
Everyone attending the co-located meetings will benefit in multiple (and perhaps some unexpected) ways, of course. Contractors will be able to meet the people who design and manufacture the equipment they use, explains Rasmussen. They will be able to engage in discussions—formal and informal—about the scope of parts and accessories, as well as machines and systems, available to them.
There’s nothing like the immediacy of person-to-person inter-
action to stimulate creative thinking and ignite problem solving. The co-location of CETA and PWNA in Orlando will facilitate that interaction.
The vision for a vigorous and vital industry is one that CETA and PWNA share. Working to realize that vision together is a very exciting prospect for all involved, says Rasmussen.
It’s not too early to make plans to be in Orlando in October. “CETA members will have an incredible networking and educational opportunity,” says Rasmussen. “It has been said that ‘a rising tide lifts all boats.’ So many participants of our industry working together is bound to produce positive results.”