Elevate 2026: The Power Washers of North America Convention

by Ryan McGowan | Published December 2025

 

 

The Power Washers of North America (PWNA) is more than an association. It is a community built on education, safety, and success. Every year contractors, suppliers, and educators gather to share ideas, learn new skills, and celebrate progress at the PWNA Annual Convention. In February 2026 the PWNA will host its biggest event yet—ELEVATE 2026—to be held at the DoubleTree SeaWorld in Orlando, Florida, February 18–20. This event brings together professionals from across North America for three powerful days of learning, networking, and growth. Whether you run a small pressure-washing company or manage a full team of technicians, ELEVATE 2026 offers the training, business classes, and membership benefits that help your business grow stronger and more profitable.

 

The PWNA Convention: Learn, Connect, and Grow

The PWNA Annual Convention is the highlight of the year for the pressure-washing and exterior-cleaning community. It combines live demonstrations, certification classes, and vendor exhibits into one action-packed event. At the convention, attendees can experience the following:

• Earn certifications through hands-on classes taught by industry experts
• See live outdoor demos featuring professional-grade equipment
• Meet vendors and explore new tools, detergents, and safety systems
• Join social events such as the PWNA corn hole tournament, opening reception, and the Women’s Wine & Wash
• Network with other business owners who share the same goals.

This year’s event will be co-located with the International Window Cleaning Association (IWCA), making it an even bigger opportunity to connect with related trades. The PWNA mobile training trailer will be in full use throughout the convention, bringing classroom knowledge to life with hands-on experience. From surface cleaning to water reclamation practices, you will learn how to work smarter, faster, and safer.

The convention also gives members access to exclusive vendor discounts, giveaways, and raffles, making it both an educational and rewarding event.

 

Pre-Convention Training

Before the main convention kicks off, attendees can participate in specialized pre-convention classes on February 17, 2026 (additional cost applies). These advanced trainings are ideal for those looking to expand their services or enter new markets.

• Solar Panel Cleaner & PV Fire Safety Training led by Steve Williams from the International Solar Cleaning Academy (ISCA)—PWNA Certified Instructor. Learn safe and efficient solar panel cleaning techniques while understanding PV system hazards and fire prevention protocols.
• Niche Market Training led by Carlos Gonzales of Pressure Wash Training—PWNA Certified Instructor. Discover how to develop profitable business models in niche markets such as gas stations, chain accounts, and other high-demand sectors.

 

Featured Joint Speakers

ELEVATE 2026 features joint sessions with both PWNA and IWCA, spotlighting two respected industry business minds.

• Brandon Vaughn, Founder & CEO of HireBus and Wise Coatings. Brandon grew up in the home services industry, scaling his own company from “me and a truck” to a 70+ person operation—and now helps thousands of trade professionals do the same.
• Coach D.J. Carroll, widely known as Coach Carroll, is an entrepreneur and business strategist who has built, scaled, and sold multiple companies. Through his energetic keynotes and coaching, he delivers real-world strategies with an edgy, motivational style that drives growth and action.

Their combined insights will inspire attendees to push beyond limits, strengthen leadership, and “elevate” both business and mindset.

 

Business Classes: Build Skills That Boost Growth

Running a power-washing business takes more than strong equipment. It takes strong business knowledge. The PWNA offers business classes at the convention that focus on the real-world topics contractors face every day.

These sessions help owners and team leaders improve their operations, marketing, and finances. The goal is to help every attendee walk away with clear ideas they can apply immediately to grow their company.

Here are some of the main topics covered in the PWNA business classes:

Business Systems and Structure

Learn how to organize your company for efficiency. Discover ways to manage scheduling, payroll, and job tracking so your business runs smoothly.

 

Pricing and Profit

Understand how to price jobs fairly and profitably. Classes explain cost analysis, equipment investment, and how to calculate break-even points.

 

Marketing and Online Presence

These classes focus on social media, local SEO, and digital branding. Learn how to get found online, attract new clients, and build trust in your community.

 

Customer Service and Retention

Discover how communication and professionalism turn first-time customers into loyal, long-term clients.

 

Insurance and Compliance

Protect your business by learning about the right coverage, documentation, and safety standards to stay compliant with OSHA and EPA guidelines.

 

Each business class is led by an experienced instructor who understands the challenges that contractors face in the field. Lessons are practical, clear, and designed to help you take immediate action once you return home.

 

The PWNA believes that knowledge should lead directly to improvement. Whether you are looking to grow your revenue, organize your team, or reduce daily stress, these classes give you the foundation to do it.

 

Enterprise Membership: The Ultimate Advantage

While the PWNA offers several membership options, the Enterprise Membership is the most complete package for companies serious about growth and safety. It combines education, tools, and support into one simple membership plan for both contractors and vendors.

Enterprise Members receive unlimited access to PWNA training and certification classes for the power washing and window cleaning industry. This means every employee can become fully trained and certified without paying per-class fees. It’s an easy and affordable way to keep your entire team educated and consistent.

 

Benefits of Enterprise Membership

• Unlimited Education and Training

Members can take all available safety, certification, and continuing-education courses. Subjects include house washing, roof cleaning, wood restoration, fleet washing, window cleaning, and OSHA 1910 safety.

 

• Digital Tools for Safety, Compliance, and Technical Training

Enterprise Members gain access to a mobile app loaded with the following:

• Job Hazard Analysis forms
• Safety Data Sheets (SDS)
• Inspection checklists
• Video safety meetings

These tools make it easy to manage safety and training in the field.

 

• Convention Access and Savings

With six months of active membership, Enterprise Members receive one free annual convention pass—perfect for attending ELEVATE 2026. Members also receive special event pricing and discounts all year long.

 

• Marketing Exposure and SEO Benefits

Each Enterprise Member is listed in the PWNA.org contractor list, helping customers find certified professionals online. The longer your listing is active, the stronger your search visibility becomes.

 

• Discounts and Business Perks

Enterprise Members save money on insurance, equipment, and supplies through PWNA’s trusted partners. These savings often pay for the membership itself.

 

• Community and Networking

Members join the private PWNA Community Connect Facebook Group where contractors and vendors share advice, referrals, and success stories. It’s a direct line to hundreds of industry peers.

 

Enterprise Membership Pricing

• $129 per month or $1,299 per year
• Contractors use code 100DECO for $100 off annual memberships (offer not valid with monthly subscription)
• One membership per location
• Kitchen Exhaust Cleaning (KEC) classes are included with KEC Enterprise Membership $1500 per year

 

Becoming an Enterprise Member is simple. Visit PWNA.org, choose your plan, and start accessing unlimited education right away.

 

Why It All Matters

The power-washing industry continues to grow across residential and commercial markets. Customers expect professionalism, safety, and quality. The PWNA helps its members meet those expectations through structured education and strong community support.

By attending the convention, enrolling in business classes, and upgrading to Enterprise Membership, contractors can build a safer, smarter, and more profitable company. These programs are proven to improve team performance, reduce liability, and strengthen your brand’s reputation.

PWNA members often report higher customer satisfaction, more referrals, and greater confidence in their daily work. The combination of hands-on training, business knowledge, and community involvement gives members a real advantage.

Education is not just a step forward—it’s the path to long-term success.

 

Join Us at ELEVATE 2026

This February join hundreds of power-washing professionals at ELEVATE 2026—the PWNA’s Annual Convention at the DoubleTree SeaWorld in Orlando, Florida, February 18–20.

Experience the following for three days:

• Live training and certification classes
• Business workshops that help you grow
• The latest equipment and vendor exhibits
• Fun networking events and giveaways

Whether you are attending for the first time or returning as a PWNA member, ELEVATE 2026 is your chance to connect with the best in the industry, learn from experts, and build lasting relationships that help your business thrive.

Learn more and register today at www.PWNA.org.  Elevate your knowledge. Elevate your business. ELEVATE 2026.