Wayne Combustion Systems – A Bold New Look for a Historic Brand

by Wayne Combustion Systems | Published July 2025

 

 

As Wayne Combustion approaches its centennial milestone, we are doing more than celebrating our rich legacy—we are reigniting our presence in the industry. With nearly 100 years of expertise in combustion technology, we have powered countless industrial applications, and now we’re setting the stage for the future with a bold, new brand identity. Backed by the strength and strategic guidance of Marmon Holdings, a Berkshire Hathaway company, we are proud to unveil a refreshed look and a renewed commitment to innovation, quality, and customer partnerships.

 

When “Good Enough” No Longer Is

In recent years our leadership recognized a fundamental truth: even legacy brands have opportunities to improve and reinvent themselves. For decades Wayne Combustion has been known for reliability although our visual identity and market presence began to lag our actual capabilities.

“As a long-established company, we at times had accepted ‘good enough’ as the bar to be measured by,” explains Andrew Schumacher, general manager of Wayne Combustion. “However, under our new leadership structure and support from Marmon, our corporate parent, we are critically evaluating every facet of our business for improvement. Our goal is nothing less than world-class.”

This transformation isn’t just cosmetic. Left unaddressed, an outdated brand identity can create confusion in the market, reduce customer confidence, and obscure the innovations and engineering excellence that define the Wayne Combustion name. A strong, modern brand also plays a critical role in attracting top-tier talent. Today’s best engineers, product designers, and operations professionals are drawn to companies that demonstrate energy, purpose, and a forward-thinking culture. Our refreshed brand signals that Wayne Combustion is not only a trusted legacy name—we are also an exciting place to build the next generation of clean energy and industrial solutions.

 

Historical Approach

       Historically, Wayne Combustion has been a steady, behind-the-scenes player in the combustion world. Our burners quietly power systems across industries—including hot water pressure washers—but we rarely told that story boldly or visibly. Our brand stayed functional, our logo remained unchanged for decades, and our presence in the pressure washing industry was largely through OEM partnerships rather than public visibility.

 

Today’s Vision: Performance + Presence

Our refreshed brand brings visual energy to match the heat we deliver. With new investments in product development, customer experience, and marketing, we’re elevating our place in the combustion industry. Our modernized logo and brand identity reflect the innovation under the hood: high-performance burners designed to optimize cleaning power, improve fuel efficiency, and withstand the rigorous demands of daily use. Our commitment to the pressure washing community is clearer than ever—we are the heat behind hot water.

 

Engineering a First-of-its-Kind Cleaning Solution

A customer recently approached Wayne Combustion with a demanding challenge: they needed a high-output stationary pressure washer capable of cleaning and sterilizing in a tough industrial environment. The requirement? An unprecedented 30-plus gallons per minute at a 100°F temperature rise—far beyond what traditional systems could deliver.

Rather than offering an off-the-shelf product, our engineering team collaborated closely with the customer’s OEM engineers to create a truly custom solution. The result was a state-of-the-art, fully modulating burner system tailored specifically to this high-demand application.

This bespoke solution not only met the demanding thermal output requirements but did so with impressive efficiency and reliability. Through cross-team collaboration, we solved an old problem with a bold new design, showcasing what’s possible when innovation meets application expertise. The OEM partner described the experience as “transformational” for their product line, giving them a performance differentiator in an increasingly competitive industrial cleaning market. “Working with Wayne Combustion wasn’t just about getting a burner — it was about engineering the right tool for the job,” one team member noted.

 

Legacy Meets Leadership

       Wayne Combustion has always delivered the heat. Now, with a bold new brand and renewed investment in innovation, we are turning up the flame. As we approach 100 years in business, we are not resting on history—we’re building a future of excellence, starting with the pressure washing industry. When performance, reliability, and service matter, Wayne Combustion is the name you can trust.